Promote the launch of the summer blockbuster film "Ice Age 3: Dawn of the Dinosaurs", for 20th Century Fox via multiple messenger communities including Windows Live Messenger and ICQ users.



Using the lovable, well-known characters from the series, as well as some new faces from the up-coming sequel, Red Box created a full set of Personal Expression elements to run in over 20 countries world wide on Microsoft's Window Live Messenger application. Exclusive footage not used elsewhere in digital campaigns was incorporated into the PEs.

10 exclusive animated emoticons were also created specifically for a promotional tie-in with the launch of Windows Live Messenger 9 in France.

Finally, 9 rather spiffing 'animated devils' were produced just for German ICQ users.



Messenger communities all over the world are currently enjoying the charms of seeing Scrat in pain, Sid pondering why he's all on his own again and Crash and Eddie getting down with some funky dance moves.

Our work on this campaign got featured in a number of on and offline publications including NMA, Brand Republic's Digital Bulletin, Creative Match, Net Imperative and Adverlicious to name a few. Selected links to som eof the stories below:

Brand Republic feature: Click here to view

Creative Match feature: Click here to view

Net Imperative feature: Click here to view

For more information on this project please contact us