A three month Windows Live Messenger Personal Expression campaign to help Orange and LG launch Windows Live Messenger Mobile in Switzerland. Traditional though those super cute smileys are - there was definitely room for more fun to be had with them. Red Box took them and a few other ideas and created Orange Messenger Magic. Like Swiss chocolate – we're smoooooth! 5 different moods were created - and could be sent via Windows Live Messenger within conversations. Along with these funky animations we created 3 Messenger backgrounds - each with their own collection of smileys and we added to that some static display pics and an animated dynamic display pic to boot. An exclusive unique set of elements for a highly successful campaign. For more information on this project please contact us