Revamp the official website for the BBC flagship cookery show, introducing the new brand and ecommerce.

Over 5,000 files, more than 1,500 pictures, nearly 100 recipes and, for the first time ever, a range of branded products for sale online – include goods signed by the celebrity chefs themselves.

Red Box were commissioned to design and produce a website that was both relevant and supportive for the launch of the new Hairy Bikers World brand. Working closely with the boys we put together a brand new site with a clean, professional look all powered by a brand new, bespoke content management system.

An online shop was also created for the launch which sells the new range of cookware, accessories and clothing as well as exclusive, hand-signed products.



A site that truly represents these hugely lovable and funny characters, with recipes galore, video clips and extracts from their fab TV shows and even video 'blooper' e-cards for the user to send. Traffic to the site in the first three months after launch shot up by nearly 300%, (based on figures from Google Analytics), and the online shop continues to produce a healthy revenue stream.

Check out the website: www.hairybikers.com


For more information on this project please contact us