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"X-Men Origins: Woverine"
the brief:

Promote the worldwide launch "X-Men Origins: Wolverine" amongst the global Windows Live Messenger community.

the work:

Red Box produced a multi-national viral campaign that took explosive content from the film, mixed it up with creative genius and produced an enticing Personal Expression advertising campaign for over 15 markets worldwide.

the results:

Creative elements including winks, emoticons, backgrounds and display pictures (animated – of course!) and over 90 localised promotional banners! Damn we're good!


For more information on this project please contact us
 


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